11:11 Media, a global media company founded by Paris Hilton and entertainment veteran Bruce Gersh, focused on producing impactful premium entertainment content, experiences and products, today announced marketing and entertainment executive Krystal Hauserman is set to join the company as Chief Marketing Officer. In the newly created role, Hauserman will be responsible for building a best-in-class marketing and creative team from the ground up. Under her leadership, the team will drive marketing strategy and creative campaigns around 11:11’s wide range of initiatives. Priority projects include further expansion of 11:11’s foray into Web3, the debut of Hilton’s high-end velour tracksuit, a new fragrance, cookware line and partnerships with top global brands like Hilton Hotels, Zip Recruiter, Klarna, Uber Eats, and many more surprises along the way.
“11:11 Media is a next generation studio that defines pop culture, leveraging community, commerce and content. Paris and I are building a world class executive team, and Krystal is a perfect fit as the company’s first CMO. She is an experienced marketer with boundless energy and a passion for creative expression.” – Bruce Gersh, co-founder, 11:11 Media
Prior to joining 11:11 Media, Hauserman built and led marketing and creative teams for global entertainment, tech, gaming and sports brands and private equity / VC-backed startups, including WarnerMedia, Fullscreen, the NBA, and Evil Geniuses. She’s also designed and launched global marketing campaigns and strategic partnerships with beloved consumer brands like HBO, Bumble, Lyft, Nike, DC, Beats, Google, Red Bull and more. She has experience in building diverse teams, creating brands with purpose, and delivering breakthrough campaigns that drive growth, profitability, and emotional connections with consumers.
“It’s a dream come true to join the 11:11 Media team and work alongside such an iconic, fearless and future thinking female founder,” said Krystal Hauserman, Chief Marketing Officer, 11:11 Media. “I’ve been watching in awe at what Paris has been building for years and it’s a real pinch me moment that I’m now part of the team that gets to help her continue to grow this incredible business empire.”
In 2021, Hilton brought her businesses together under the newly formed 11:11 Media alongside co-founder and entertainment industry veteran Bruce Gersh. Since then, Hilton has been assembling a world class team of executives, strategists, creatives and marketers from premier brands like Time Inc., Disney, MTV Networks, NBCUniversal, Yahoo and more. The 11:11 Media team is laser focused on accelerating the company’s growth across emerging and established platforms and beyond. Hilton’s signature area of innovation over the past several years has been Web3 and the Metaverse with the launch of “Paris World” in Roblox and a newly announced world in The Sandbox, all while all while generating more than $3.5M in NFT sales with her own drop.
Hasuerman will report directly to co-founder Bruce Gersh.