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Patientory Appoints The PHA Group to Drive Forward PR Strategy

by | Sep 5, 2018

Soho-based PR agency The PHA Group has been appointed by San Francisco-based Patientory Association, a global not-for-profit healthcare member organization created for advancing the adoption of emerging technologies in the healthcare industry, to manage its communications.

The PHA Group has been tasked with raising the profile of Patientory Association to drive growth of the member organization, and adoption of emerging technologies in healthcare such as blockchain. The PHA Group will also support advancing customer awareness and adoption of Patientory Inc.’s upcoming mobile dApp solution.

Chrissa McFarlane, CEO and founder of Patientory said of the new partnership, “We very much look forward to working with The PHA Group. Their approach to our brief was detailed, well thought out and sets the tone for a fruitful and productive campaign.”

The Patientory Association, founded in 2018, brings together leaders in healthcare, cybersecurity, and health information systems to transform the way healthcare data is managed; its current focus is on the adoption of blockchain technologies in healthcare. Among its corporate members is Patientory Inc., a PTOYNet™ blockchain-based software and distributed application (dApp) solutions company. Patientory Inc. aims to empower patients, medical professionals and healthcare organisations to securely access, store and exchange patient data while ensuring the highest levels of data security.

Emma Lawton, Blockchain Lead at The PHA Group commented, “We’re really excited to be working with Patientory. Harnessing the power of blockchain in healthcare is something we’re passionate about at PHA, and we’re delighted to help promote a blockchain-based business driven by a visionary such as Chrissa.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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