As a longstanding leader in food, health and wellness public relations, Pollock Communications proudly announced the launch of its new school foodservice division—On the Tray. The dedicated division provides strategic support to food and beverage clients interested in growing their businesses by reaching the important K-12 market. After years of successful school lunch campaigns on behalf of both commodities and brands, Pollock Communications developed the specialized division to provide clients with results-oriented expertise and tools needed to navigate school foodservice marketing and menus.
Pollock’s unparalleled experience, connections and proven results in health and wellness communications, combined with a unique understanding of the dietary requirements of school lunches, make this endeavor a natural progression for the agency. On the Tray, led by Pollock Communications in-house registered dietitian nutritionists, focuses on breaking down barriers for new products, developing recipes that credit in the National School Lunch Program, encouraging creativity in menuing and earning media coverage to create awareness for client initiatives.
Pollock Communications On the Tray division is adeptly skilled in executing successful, award-winning programs for its clients looking to reach foodservice audiences. Recent campaigns include liaising with the USDA to garner the support of influential directors and creating specialized recipes and technical guides that have helped increase sales.
“With decades of foodservice and nutrition expertise and long-lasting relationships within the industry, we are proud to unveil this division, effectively setting ourselves apart as marketing experts in the K-12 segment,” states Pollock Communications President, Louise Pollock.
From farm, field, sea and bog, On the Tray services the food and beverage industry to help commodities and brands put their products on school menus. Powered by in-depth industry know-how and a unique 360-degree approach, Pollock Communications On the Tray supports innovation and powers change within the school foodservice industry.