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Quectel taps Calysto to raise brand awareness

by | Jul 8, 2020

Calysto Communications, a global marketing communications agency specializing in raising awareness for companies in the IoT, cloud, mobile, wireless and telecom industries, today announced it has been selected by Quectel, an industry leader in developing IoT and wireless modules, to help Quectel establish brand awareness in the United States. Calysto will help Quectel gain recognition of its broad ecosystem of IoT, mobile, wireless and telecom technologies across vertical markets such as healthcare, food production, and logistics through proven, award-winning PR and content marketing strategies.

Quectel is the leading global provider of IoT, cellular and GNSS modules, with an extensive product portfolio encompassing the most recent wireless technology innovations of 5G, LTE/LTE-A, NB-IoT/LTE-M, UMTS/HSPA(+), GSM/GPRS and GNSS. Quectel’s wide variety of technologies allows it to provide a one-stop service for communications modules. Its technologies have been implemented across the world and in many IoT/M2M industries, including smart payment, telematics and transport, smart energy, smart cities, security, wireless gateways, manufacturing, healthcare, agriculture, and environment monitoring.

“Calysto’s impressive industry expertise and experience in IoT, wireless and telecom will prove invaluable as Quectel seeks to broaden its reach within the US and to other markets such as the healthcare, food production, and logistics industries,” said Alexander Bufalino, vice president of marketing at Quectel. “We believe Calysto’s integrated marketing capabilities, extensive industry knowledge, and deep well of influential connections is a formula for success.”

“As Quectel looks to grow its presence in the U.S market, Calysto is our trusted partner to bring us to the next level of media and analyst awareness and help build our sales,” said Peter Fowler, vice president of North American sales at Quectel.

“Quectel is a leading provider of cellular and GNSS modules for IoT, mobile, wireless and telecom, and, as it seeks to raise brand recognition within the United States, Calysto is the perfect partner,” said Laura Borgstede, CEO of Calysto Communications. “To further grow their presence within their target audiences, Quectel needs help with media and analyst relations as well as content marketing. We’re proud to be their strategic partner in this endeavor and look forward to sharing their story.”

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