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Radioactive PR celebrates adding four new clients to roster

by | May 7, 2020

Radioactive PR is celebrating after four new client wins, with briefs from a new-to-the-market growth funding firm, the UK’s first and biggest cougar and toyboy dating site, a sports supplement brand, and a prestigious boys-only ballet school.

The agency’s new clients are:

  • Just Capital, a growth funding firm that offers startups, entrepreneurs, and SMEs access to funding for ‘growth’ activities like marketing and inventory without having to give up equity
  • Toyboy Warehouse, the UK’s first and biggest cougar and toyboy dating site. Founded in 2006, the site matches older women and younger men who are looking for love, lust and romance.
  • Lyvit, a sports supplement brand advocated by world champion athletes, and formulated by leading nutritionists
  • London Boys Ballet School, a prestigious boys-only ballet school that has recently attracted students from all over the world as a result of its unique remote class offering, providing high quality global tuition throughout and beyond the pandemic

A big part of Radioactive PR’s remit for each of its new clients is creative PR for SEO to help build links from high-ranking media sites—a popular service with many of the agency’s other existing clients.

For Lyvit, Radioactive PR will also be handling product PR, alongside review opportunities and influencer marketing.

For London Boys Ballet School, the agency will be communicating the school’s approach to remote global learning. To ensure that each class enables students to progress remotely, they operate with a designated teaching team. This consists of three staff members within each and every syllabus session, including a Royal Academy of Dance examiner/teacher, the school director and a demonstrator.

Radioactive PR was founded in 2014 and offers PR, social, digital and influencer marketing support to clients both nationally and internationally. Part of The Radioactive Group, the agency has a track record of delivering measurement-conscious PR results for its clients.

Rich Leigh, Radioactive PR’s founder and director, said: “Winning new business in a pandemic. Now there’s an achievement I never thought we’d have to think about.”

“I’m always one to celebrate client wins, but given the current circumstances, these new briefs mean even more to us than usual. Adding four new businesses to our roster in the last few weeks speaks volumes in regard to the great work we’re doing for our existing clients, and to be honest, I’m just really proud of the way the team has responded to a situation and economy we could never have prepared for.”

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