Rand Defined Diamonds Selects Simply the Best PR as its Agency of Record 

by | Nov 15, 2018

Rand Defined Diamonds CEO, Sean Cohen, announced that they have retained Simply the Best PR as its agency of record for public relations and social media management.

Founded on the diamond fields of South Africa in 1947 by patriarch Barney Laub, Rand Diamonds established a reputation for impeccable quality and integrity. Rand Diamonds became one of a select number of companies chosen more than 60 years ago to acquire rough diamonds for cutting and polishing, directly from the source. Today, they continue to deliver diamonds for some of the most prestigious retail stores in the world. It is this heritage and market position that is the foundation of Rand Defined Diamonds.

According to Sean Cohen, “Our exclusive diamond disc is the ultimate tangible global asset. We have taken the oldest form of wealth known to humankind and brought it to the 21st century. Our hand selected diamonds are chosen for their excellent defined and certified quality. Rand’s position at the wellhead in the diamond industry makes it possible for us to offer these discs to private purchasers. They make excellent generational gifts and are increasingly popular for lifetime milestones such as weddings, births, bar and bat mitzvahs, birthdays, confirmations and more.”

“Simply the Best PR will launch a series of PR and social media campaigns targeting the investment community,” states Kim Morgan, President of STB PR.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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