rbb Communications enters cannabis market as Agency of Record for industry leader Binske

by | Jul 23, 2020

rbb Communications, a national integrated communications firm and five-time ‘Agency of the Year’, welcomes Denver-based, elevated cannabis brand Binske to its client roster and consumer, lifestyle and digital practices. As agency of record for Binske, rbb will spearhead the development and implementation of strategic communications campaigns focused on enhancing brand awareness and engagement among highly discerning cannabis consumers.

From its inception in 2015, Binske quickly established itself as an industry pioneer, embracing a hands-on, homegrown culture, while sourcing the best raw ingredients from around the world. This thoughtful path has led Binske to become one of the fastest-growing recreational cannabis brands, serving over 83 million consumers in North America across 12 U.S. states and Canada.

“We wanted to bring on true fire-power for digital, and we believe rbb is just that. We are excited to have their highly-qualified and dynamic team as our marketing partners,” said Alex Pasternack, Executive Vice President, Binske. “rbb’s work is touching on all of the different facets we needed from creative/strategy/social/media/PR, and more. We are just getting started with rbb but already see and feel the quality standards that they bring to the table.”

rbb immediately began handling a variety of creative work for the company’s social channels. The engagement calls for refining Binske’s social around a unified strategy, driven by enhanced design, content development and experiential connections for the customer.

“From its best-in-class line of products to its mindful approach to business, Binske is poised to become the cannabis sector’s first Breakout Brand,” said rbb President Lisa Ross. “We’re incredibly excited to be partnering with such an innovative group and look forward to tapping our wide breadth of consumer experience to help Binske achieve their mission in this rapidly-growing industry.”

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