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rbb Communications Expands Real Estate Portfolio Amid Market Boom

by | Dec 13, 2021

rbb Communications announced the addition of three new luxury real estate developments to its client roster — Baccarat Residences Miami, Lofty Brickell Residences and The Crosby Miami Worldcenter. rbb is working closely with the project developers on integrated domestic and international strategies that generate industry attention and drive sales.

“As South Florida continues to attract global attention and industry growth, we remain dedicated to playing a central role in shaping the narrative around the market’s high-profile real estate industry,” said Amy Zakarin, Senior Counsel Lifestyle, Luxury & Real Estate. “Our PR, digital and creative teams know how to leverage and navigate market conditions to amplify audience reach and results.”

The agency’s consumer, lifestyle and real estate practices have grown exponentially since rbb Communications acquired ZMPR in 2019, a 20-year boutique agency headed by Zakarin, specializing in luxury consumer campaigns.

Zakarin is a staple in South Florida’s world of real estate marketing with a proven track record of creating and nurturing the reputations of some of the most successful and recognizable names in the U.S., including The Related Group, Artefacto and One Thousand Museum by Zaha Hadid Architects.

rbb’s real estate campaigns span the life of development projects – from pre-sales and groundbreaking, to completion and sellout.

Planned for Miami’s waterfront in 2025 is Baccarat Residences Miami, a 75-story high-rise providing luxurious living with five-star service and breathtaking views of Biscayne Bay. The new project was entrusted to rbb by long-term client and industry leader Related Group, in partnership with hospitality titan SH Hotels & Resorts. Through a whisper campaign led by the rbb team, the property is currently 60% under reservation.

Lofty is a first-of-its-kind luxury flexible ownership brand purposefully designed, built and licensed for home-sharing on any platform. As buyers’ demand to monetize real estate becomes more popular, especially in the Miami market, rbb is leading the communications campaign in support of the brand’s debut and first location in Brickell on Miami’s River, marking the neighborhoods first waterfront home-sharing condo tower. On the digital side, rbb is working to strengthen Lofty’s social media foundation and create a place to highlight future lifestyle brand projects.

The Crosby Miami Worldcenter is the latest residential offering within the 27-acre mixed-use development Miami Worldcenter — one of the largest urban developments in the U.S., offering a diverse mix of retail, dining and entertainment. The striking Downtown project unites design talent including local South Florida architecture firm, CFE Architects and New York-based interior designer firm, AvroKO.

“Real estate propels city and cultural growth, while also defining the way we live,” added Zakarin. “rbb is privileged to work with the incredible visionaries, who are shaping our skyline and bringing new levels of energy to Florida. It’s inspiring that we have the ability to share these stories with the world and engage unprecedented interest.”

rbb is recognized as champions in the field of PR, digital/marketing and creative services. In 2020 alone, rbb was US Small Agency of the Year, named to the Top 100 PR Elite, and, this year, is among Forbes’ 2021 Best PR Agencies in America, ranked #1 in Public Relations by South Florida Business Journal and, most recently (June 2021), received three Silver Anvils for campaign work.

To learn how rbb can make a difference for your business, visit rbbcommunications.com.


About rbb Communications

rbb is an award-winning fully integrated agency and Champion of Breakout Brands TM. Through proprietary research, rbb inspires companies with insights to create customer passion that delivers bottom-line results. rbb offers PR/media relations, digital & influencer marketing, corporate communications, crisis/reputation management, creative content and advertising. Specialty practices include consumer, lifestyle, travel, health, professional services, real estate, energy/sustainability and higher education. Headquartered in Miami the firm also has international reach across more than 100 cities in 50 countries through its partnership in PROI Worldwide, the largest global network of independent communications agencies. For more information, visit rbbcommunications.com or call 305-448-7450.

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