Reach Agency a leading marketing agency specializing in social storytelling and creator-based marketing, has proudly announced Caroline Wilson as its new Executive Vice President of Partners and Innovation.
In her new role, Wilson will develop impactful social and engagement strategies for brands and spearhead Reach’s exploration and innovation in NFTs, web3, gaming and metaversal activities for the agency. Wilson is now reunited with Reach Agency’s co-founders, Gabe Gordon and Frank Catapano. The three previously worked together at William Morris Endeavor.
“Caroline’s veteran industry experience will elevate Reach’s growth and illustrate the positive development of new strategic capabilities,” said Co-Founder and Managing Partner Gabe Gordon. “With her talent and leadership, our agency will continue to cultivate thought-provoking storytelling and awareness for accelerated industry growth and engagement for years to come – exploring the new ways that people are socializing, connecting and earning in digital and virtual worlds.”
Wilson brings more than 18 years of experience in agency, media, tech, entertainment and startup environments. She is passionate about how people connect and socialize via content and experiences. In her previous positions, Wilson created memorable and award-winning brand campaigns for global Auto, CPG, Tech and Entertainment clientele like Kia, State Farm, Clorox, Keurig Dr Pepper and Microsoft. A recent highlight of her work in pop culture was the oversight of ViacomCBS/PopTV’s bi-coastal pop-up experience for the Emmy Award-winning show “Schitt’s Creek.” Her team also created one of the network’s first AR social filters, “Moira’s Wigs,” available to fans who attended the experience.
“I am thrilled to work alongside Gabe and Frank once again and help them continue to build and deliver award-winning, socially-driven activations for brands,” said Wilson. “It feels like a perfect full-circle moment, and I’m looking forward to bringing something new to the table at Reach Agency, especially as we explore what the next era of social content and connection will look like.”
This introduction of Wilson as a new executive leader illustrates the growing expansion of the Reach Agency’s team and platform. Reach’s staff has grown by 53% within the past 6 months. The agency has grown across talent, strategy, account, creative, operations and leadership. Their portfolio features major companies and brands including Nestle, Clorox, AB InBev, Disney, Google and Microsoft. This year, Reach has expanded their client portfolio working with new brands like Hulu, Perrier, Purina, Peacock, Coffee-mate, La Lechera, Outshine, and Fresh Step.
“Caroline’s background aligns perfectly with who we are and where we want to grow as an agency,” said Co-Founder and Managing Partner Frank Catapano of Reach Agency. “Her addition will enhance our agency in all areas, especially in strategic capabilities and expanded leadership, and to further our momentum towards achievements and recognition within the industry.”
Alongside the agency’s overall growth, Reach Agency has received multiple awards for eye-catching and innovative brand campaigns, including the One Show, Reggies, Digiday, Shorty Awards, and Streamys. Recent campaigns for Reach Agency have included the successful launch of Stouffers’ TikTok channel, a new platform for the 100-year-old brand. Reach brought innovation to shopper marketing for Hot Pockets by leveraging influencers to create one of the most successful shopper campaigns in the portfolio. Additionally, Reach Agency partnered with top YouTuber, Rudy Mancuso, to promote Hulu’s #1 Comedy Series, “Only Murders in the Building,” which now has 17 Emmy Nominations.
About Reach Agency
Reach Agency is an agency purpose-built for digital video storytelling. In 2012, Gabe Gordon and Frank Catapano founded Reach Agency with an underlying mission to engage brands with the social generation. The agency offers vertically integrated marketing services including strategy, creative, production, influencers and social channel management. For the last 10 years, Reach has partnered with influencers as creative directors producing award-winning social and digital campaigns. As a result, Reach Agency has led some of the world’s largest brands, including Nestle, Purina, Anheuser-Busch InBev, Clorox, and Disney, to success in influencer marketing from YouTube to TikTok and beyond. Reach Agency has earned over 15 awards for influencer marketing in the past two years, including One Show, Reggies, Digiday, Shorty Awards, Streamys, Inc. 5000, and the Influencer Marketing Awards for their work. Their best-in-class work has been featured in Fast Company, AdWeek, AdAge, Digiday and Marketing Dive.