Full-service b2b technology PR and marketing agency Red Lorry Yellow Lorry has achieved record growth in the first half of 2021, in what has so far been a year of significant expansion and momentum following the Covid-19-induced disruption of 2020. In less than six months, the agency has:
- grown its client base by 50% across its five offices in London, Paris, Berlin, Boston and LA
- expanded its global partner agency network Convoy
- increased the size of its international team by 25% across PR, content and digital
“Overall, the tech sector has done well through the pandemic. The accelerating roll-out of vaccines has further improved confidence and we’re now seeing growth well beyond pre-pandemic levels,” said Red Lorry Yellow Lorry CEO Guy Walsingham. “It’s pleasing to see new clients coming on board, as well as long-time clients – whose businesses were hit hard by the pandemic – restarting campaigns. The whole team has worked incredibly hard to help weather the storm over the last 12 months, putting us in a strong position for the rest of 2021 and beyond.”
Client wins
The UK team has welcomed several new PR clients covering a range of industries within b2b tech. These include Aventus – a layer two blockchain solution that brings speed and scalability to Ethereum transactions – and BIVDA, the national industry association for manufacturers and distributors of diagnostics products. In addition, FemTech Lab – the world’s first independent femtech accelerator – has become a pro bono client as part of the lorries’ expanding PRoactive CSR program.
The agency’s UK digital marketing arm is also flourishing as it continues to evolve beyond traditional PR and marketing. Notable new digital wins include UAE-based HR and insurance platform Bayzat, and Airbus CyberSecurity. Both projects are focused on supporting lead generation and brand awareness through a combination of PPC campaign strategy and delivery, and content creation, optimisation and localisation.
In Europe the lorries’ rapidly growing teams in Paris and Berlin are now running multi-national campaigns for Finnish IoT challenger Wirepas and digital asset management platform Bynder. Other new wins include Armatis, a leading provider of customer relationship design and management services, and B2B Media Group – a data, technology and marketing services company that helps b2b customers grow online.
In the US, the lorries’ LA-based media and entertainment experts have kick-started campaigns with industry-leading clients including Haivision, Avid and Panavision. They have also expanded a pro bono social media campaign for ACCESS:VFX, a VFX industry movement striving for better inclusion and diversity.
On the enterprise IT side, the US lorries have won 10 new clients so far this year. These include blockchain apps provider BlockApps, enterprise data management company Syniti, talent software provider Beamery and healthcare digital identity company Imprivata.
Convoy partner network
The lorries’ global PR partner network Convoy has seen record growth this year, with new business and partner enquiries increasing rapidly. Four new accredited partners have joined in 2021 – covering Israel (Reblonde), New Zealand (Swaytech), Latin America (Coworc) and the UAE (Procre8). These hand-picked agency partners have significantly extended Convoy’s reach and presence in key regions around the world. The network now includes 35 Convoy partners, covering six continents and more than 70 countries.
“Convoy is going from strength-to-strength, with high levels of new business currently flowing through the network,” said Rob Ettridge, the lorries’ COO and Convoy lead. “This is simply because our model works, enabling clients to benefit from our network of like-minded b2b tech PR agency partners for a personal and localised service with global reach and management.”
About Red Lorry Yellow Lorry
Headquartered in London with offices in Berlin, Paris, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b companies spanning the AI, blockchain, broadcast, cybersecurity, enterprise IT and martech sectors – including Arcserve, Bynder, Avid, Beamery, Quantum and Seismic.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its five offices and global partner agency network, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on Twitter @RedLorryComms and LinkedIn.
