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Relevance International Opens New LA Office, Appoints Victoria Del Rico to Lead

by | Oct 7, 2019

Relevance International, a public relations and brand building consultancy specializing in real estate, hospitality and luxury goods, has announced the official opening of its west coast office in Los Angeles, California. The expansion will be the agency’s third office, in addition to its headquarters in New York and London location.

“With an undeniable synergy between the New York, London and Los Angeles markets, opening an office on the west coast has been an integral part of the global vision from the start,” said Relevance International’s Founder and CEO Suzanne Rosnowski. “As our client list has expanded to include projects and companies in the region, being on the ground in this LA was a natural next step to further establish Relevance International as a premier global agency spanning reach into even more time zones—because media never sleeps.”

Strategically located between the historic cities of West Hollywood and Beverly Hills, the new location sits within the Pacific Design Center at 750 N San Vicente Blvd. It will be led by Director Victoria Del Rico, a seasoned integrated lifestyle PR specialist whose previous work includes press and social media campaigns for brands such as Piero Lissoni Associati, Acqua di Parma, Verono Homes, Ezequiel Farca + Cristina Grappin architecture studio, The Four Seasons in Florence and Meadowood in Napa Valley. With an emphasis on strategy, high profile press introductions and partnership ideation, Del Rico also specializes in foreign luxury companies looking to enter the US market utilizing her language skills in Spanish and Italian, bringing the agency’s spoken languages to seven.

Consistently ranked in the Observer’s PR Power List as one of “New York’s Top Specialty PR Agencies,” Relevance International has emerged as a leading agency with a unique combination of boutique sensibility and international reach. In addition to its three offices, Relevance has curated its own global affiliate network of partners across five continents to penetrate key target feeder markets for its clients.

Originally founded in 2012 in New York City, Rosnowski first expanded into London to support an expanding worldwide client roster in search of coverage throughout Europe. The UK office, which celebrates its second anniversary on the same date as the LA office opening, is headed by recent hire Fiona Harris, a prominent communications expert with brand experience including Selfridges, Condé Nast and Corinthia Hotels. Rosnowski also introduced Relevance Digital in New York in 2018 to address clients’ digital marketing and social media strategies through increasing engagement, maximizing discoverability, building audiences, and boosting business via tactical digital campaigns.

The combination of strategic public relations and forward-thinking social media initiatives has given the company tools to build an impressive client roster that includes names like Concierge Auctions, H8 Hotels, The World’s 50 Best Restaurants, Alexandria Real Estate Equities, Rockefeller Group, Quintessentially Estates, Insignia, Nikki Bisiker Interior Design, and projects for prominent developers such as RXR, Fisher Brothers, Witkoff, and more. The company has also represented FENDI Château Residences, Walker Tower in NYC, The Royal Atlantis Resort and Residences, Dubai, and Sotheby’s International Realty Affiliates, globally.

“Los Angeles is a cultural hub that we recognize as an influential market for all things design, lifestyle and hospitality. Our mission is to elevate the many tastemakers who inhabit this dynamic city,” Rosnowski added. “Next, we’ll be exploring opportunities in the east – perhaps fairly far east.”

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