Rinck Advertising, a nationally recognized full-service advertising agency headquartered in Maine, was recently honored as a Davey Award Silver Winner for its work on the Intermodal Association of North America’s (IANA) Membership Campaign.
Rinck is proud of the work it has done with IANA, who represents the combined interests of the intermodal freight transportation industry. IANA provides its members with meaningful opportunities to collaborate, connecting the entire intermodal freight community to innovate and improve the industry’s day-to-day operations.
For the membership campaign, Rinck created a series of print, display, and social ads educating potential and current members about IANA’s ability to connect, advance, and inform their business. Leveraging these tools, Rinck and IANA executed a successful campaign leading IANA to a 39% YOY growth in membership, a 59% increase in registrations for its annual expo, and a 129% increase in first-time expo registrants.
In a program with more than 2,000 entries, the campaign was recognized as a Davey Award Silver Winner.
“It’s wonderful that Rinck’s execution in the B2B space has been recognized by the judges. IANA does important work in a complex environment, and the Rinck team translated that to a highly effective membership campaign targeting, reaching, and converting key leaders and future leaders in their industries,” said Peter Rinck, CEO of Rinck Advertising.
The 18th Annual Davey Awards honor outstanding creative work from the “Davids” of creativity, the best small firms, agencies, and companies in the world.
About Rinck Advertising
Founded in 2001, Rinck is a nationally recognized full-service advertising agency headquartered in Maine with remote locations across the U.S. The firm provides expertise in strategic planning, brand building, creative services, media planning and buying, digital strategy & development, public relations, influencer marketing, shopper marketing and strategic content marketing. Over the last decade, Rinck has built a behavioral change practice specializing in counter-marketing, social marketing, and mass-reach health communications. Rinck represents a range of local, regional, national, and international clients in government, higher education, consumer packaged goods, restaurant service, transportation, banking, law, healthcare, non-profits, and tourism. Learn more at www.rinckadvertising.com or @RinckAdvertising on Facebook, Instagram and LinkedIn.