Lewiston, Maine-based Rinck Advertising was recently selected as the public relations agency of record for Dunkin’ in Maine and Vermont.
Rinck was chosen to partner with Dunkin’ after a competitive agency review. Rinck will leverage its quick service restaurant experience to manage strategic public relations and social media execution, product promotions, restaurant grand openings, and local store marketing for more than 200 franchisee-owned Dunkin’ locations in Maine, Vermont, and parts of New Hampshire and New York.
“Rinck is absolutely delighted to be named Dunkin’s PR Agency of Record for Maine and Vermont,” said Rinck President and Owner Laura Rinck. “Dunkin’ is a classic American brand rooted right here in New England. We are so proud to partner with Dunkin’ and all the local franchisees who are such an integral part of our communities.”
“I am excited to work with Rinck moving forward for the Maine market,” said Maine Dunkin’ Franchisee Kim Wolak. “They truly blew me away with their energy and creativity during the agency review. Their level of thoughtfulness and unique perspective is exactly what we need going forward.”
Rinck employs more than 35 people at offices in Lewiston, Maine, and Annapolis, Maryland. The full-service agency produces brand strategy, award-winning creative campaigns, experiential marketing, digital marketing, and full stack web development. Rinck’s Content Studio and PR teams will lead content marketing, community management, influencer marketing, community relations, and strategic public relations efforts for the Dunkin’ partnership.