Rochester Institute of Technology’s Marketing and Communications Department, located in Rochester, NY, is now working with MSS Media, Inc. to further increase student awareness of COVID-19 resources and testing opportunities. The Miami-based media and PR agency will provide the department with eye-catching messaging to be prominently displayed on bike shelters across campus. The traditional outdoor advertising awareness campaign is part of the RIT Ready Initiative, a holistic project designed to provide both tangible and digital information and resources for the entire campus population on all things COVID-19 related.
MSS Media, Inc., which specializes in education, government, real estate, and lifestyle marketing, is a higher education marketing campaign industry expert. As such, the firm has partnered with RIT since 2010 and also provides marketing services for institutions including Minnesota State University, the University of Central Florida, Towson University, and the University of Southern California.