London PR agency The PHA Group has been appointed by running event organizer The Fix Events to drive awareness and sign-ups ahead of their MoRunning events, which are taking place later this year.
The PHA Group will work with MoRunning, who are partnered with the Movember Foundation, to promote the 22 MoRuns which will take place throughout the UK and Ireland during the month of November.
Dave Krangel, of The Fix Events, said: “We appointed The PHA Group based on their expertise in the health and fitness sector. We were keen to work with an agency who shared our values and understood the brand and The PHA Group showed a real understanding of what we are trying to achieve.”
He added: “We encourage all of our participants to have fun during their run because that’s what it’s all about but there’s also a serious message at the same time. To raise plenty of money and create awareness of men’ health issues.”
Tom Inskip, Senior Account Director at The PHA Group, said: “We are delighted to be working with MoRunning on this campaign and we are really excited to help them promote the MoRuns taking place up and down the country this November.
“It’s a great way for people to raise awareness of men’s health related issues and we look forward to helping MoRunning share that message with as many people as possible.”
