Savanta, the global intelligence business, has acquired HSR Associates, the New Jersey-based marketing research consultancy.

Founded in 1975, Hase/Schannen Research Associates (HSR Associates) has a reputation as one of the premier boutique research agencies, providing custom strategic research services to corporations across a wide variety of industries in the US and abroad. HSR Associates joins Savanta with immediate effect, terms of the deal were not disclosed.

“We are delighted to add HSR Associates to our group” commented Vin DeRobertis, Americas CEO at Savanta. “As a leader in value added primary research, the firm directly aligns with our strategy to add complex insights and consulting services to our research offerings. With HSR, we will be able to continue our growth and accelerate our future expansion by broadening our reach to more sectors.”

Dr. Elliot Schwartz, President of HSR added, “Joining Savanta gives us immediate access to a more extensive operational foundation, allowing us to broaden our offerings to our clients, and further strengthen our core pillars of superior quality, thought leadership, and unparalleled service.  Our staff are excited about this next step in the evolution of our firm and thrilled to be part of the Savanta organization.”

Underpinned by the proposition: ‘Make Better Decisions’, Savanta was formed to re-engineer research to fuel faster, easier and more effective decision making for marketers and insight professionals. HSR Associates strengthens its global team to more than 260 employees, across 5 offices worldwide.

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