Following the move, Savanta will be home to a 12-strong Wealth & Luxury Practice led by Torie Bold, who will be supported by Winston Chesterfield and a team of 10 Consultants.
The new practice will specialize in research for wealth and luxury brands, with clients including VistaJet, UBS, Coutts and Aston Martin.
Bold comments: “This will be of huge benefit to our clients. In some respects, nothing is changing – the Wealth & Luxury Practice still offers deep specialist expertise, decades of experience and a boutique approach. But now we can better access hard-to-reach audiences using Savanta’s survey platform and uncover fresh insights using the broad array of innovative techniques that Savanta offers.”
Savanta Global CEO, Roger Perowne, adds: “We’re delighted to welcome Torie and the team to Savanta. Together we’re building a Wealth & Luxury Practice which will have unparalleled access to the customers of luxury brands and a team of consultants with the experience needed to advise those brands on the tough calls they need to make.”
Underpinned by the strapline ‘Make Better Decisions’, Savanta launched in February 2019 to re-engineer research, fueling faster, easier and more effective decision making. Having brought together Morar HPI, VIGA, Circle, Charterhouse and now Wealth-X Custom Research, Savanta combines the specialisms of a smaller agency with the resources of a larger organization. Savanta has 200 staff, including an innovation team of 20, and 5 offices across the UK and North America.