SharkNinja Awards DeVries Global U.S. Consumer Communications Business

by | Sep 24, 2018

SharkNinja, creator of the popular Shark and Ninja brands, has chosen Interpublic Group agency DeVries Global to lead its communications efforts in the U.S. beginning this month. The agency will join a multi-functional agency roster, including IPG media agency UM, to help drive strategic communications programs for priority initiatives.

“DeVries Global impressed us with their fully integrated approach to our brands that brought together a deep and compelling understanding of our brand, our consumer, and cultural insights,” said Jurjen Jacobs, SVP Shark Marketing. “We are excited to partner with them to take our communications efforts to the next level.”

DeVries Global, an international integrated communications specialty firm with offices across the U.S., Asia, and Europe, will be charged with driving broad awareness and consideration across earned channels for Shark and Ninja products via communications strategy, media and influencer relations, and measurement and analytics.

“We are thrilled to work with SharkNinja, a best-in-class company driving impressive growth through innovation and speed to market,” said Jessica O’Callaghan, Regional Managing Director, NA, DeVries Global. “SharkNinja is made up of people who are passionate about creating products that make their customers’ lives easier. Our goal is to help them advance and accelerate their success through the power of culturally-led, fully integrated communications.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.