Accedian, a leader in performance analytics and end user experience solutions, has selected SourceCode Communications as its public relations agency of record. Accedian is dedicated to providing customers such as T-Mobile, Thomson Reuters, and Cox Communications, with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.
The relationship officially kicked off in July, with the agency focusing on defining the brands new messaging while building Accedian’s thought leadership within the enterprise. Focus quickly expanded to maintaining a strong presence in the telecommunications space. The scope will consist of thought leadership and executive positioning, as well as media and analyst relations.
“After a competitive RFP including four leading technology PR agencies, we overwhelmingly decided on SourceCode,” said VP of marketing Kayla Loffler. “The agency had the right experience, impressive case studies, creative ideas and a partnership-minded attitude we require as we scale our business. We without a doubt made the right decision for us.”
Accedian joins SourceCode’s growing enterprise practice, a group of global category disruptors including voice security leader Pindrop, global cloud solutions provider Cloudreach, and mobile data sensing and smartphone telematics company Cambridge Mobile Telematics. The practice currently consists of 7 retainer clients and six staffers.
“Accedian came to us during a pivotal transition in their business, which requires a thoughtful approach to messaging and communications. Just the kind of challenge in which we thrive,” explained managing partner Becky Honeyman. “We’re excited to be a part of the Accedian journey and look forward to continuing to provide exceptional service.”
SourceCode Communications is experiencing a banner year. The NYC-based shop has doubled its team since January, housing 17 full-time employees. In addition to expanding its enterprise division, the agency’s consumer and AdTech/MarTech practices have grown through marquee client wins including iconic fight sports brand Everlast, car sharing marketplace Turo, and streaming media intelligence company Conviva.