SourceCode Communications Named AOR for Handshake

by | Nov 1, 2019

SourceCode Communications announced it has been named the communications agency of record for Handshake, a leading career community for college students in the U.S. SourceCode won the account, which officially kicked off in October, in a competitive pitch featuring several well-known technology firms. The AOR relationship will consist of thought leadership, media relations, and content development support in an effort to raise visibility amongst college students and recent graduates, university career advisors, and human resource professionals.

“SourceCode brought the right combination of creative consumer experience and corporate communications rigor, making them the ideal partner to amplify Handshake’s story,” said Priti Khare, Director of Communications at Handshake. “The team was impressive throughout the entire pitch process and their use of data to bring stories to life will prove invaluable.”
Handshake’s community includes 17 million students and young alumni at over 850 universities – including 120+ minority serving institutions. The platform connects up-and-coming talent across all 50 states with 400,000+ employers recruiting on Handshake – from every Fortune 500 company to thousands of small businesses, nonprofits, startups, and more.

“We firmly believe in Handshake’s mission of democratizing opportunity for college students, helping them find the right job regardless of their network or what school they graduated from,” said Greg Mondshein, Managing Partner of SourceCode Communications. “We couldn’t be more excited to partner with Handshake to execute creative communications strategies that reach Gen Z, their parents, and the employers that will eventually hire them.”

SourceCode Communications continues to maintain its trajectory of nearly 100 percent YoY growth in 2019. The NYC-based shop has more than doubled its team since January, growing to 19 full-time employees in just 26 months. For the second year in a row, the agency was also named by PRNews as a Best Place to Work in PR and Small Agency of the Year.

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