New York-based tech agency SourceCode Communications announced the latest in a string of new client wins with the launch of engagements with 37.5® Technology, Grid Connect and Puls. The relationships mark the agency’s continued growth into the consumer technology sector.
Each of these relationships will see the SourceCode team providing strategic counsel, narrative development and campaign execution, working closely with marketing teams to drive tangible business and revenue growth.
Colorado-based 37.5 Technology by Cocona Inc. is the only fabric technology scientifically proven to increase athlete performance. Originally developed for high-performance sport and outdoor products, the company is now seeing enormous growth in suiting, sportswear, public safety, corporate uniform, and military sectors. The SourceCode team has been tasked with developing and executing a global communications strategy that leverages the tremendous assets and partners the brand has at its disposal.
For Grid Connect, a single source manufacturer for OEMs to connect their products to the IoT, the agency’s focus is on building ConnectSense’s brand awareness with consumers while positioning the executives as thought leaders in the IoT space.
SourceCode is tasked with telling the story of Puls’ rapid growth and highly profitable business model. As a revolutionary provider of seamless, on-demand technician services for all aspects of digital life, from fixing smartphones to setting up smart homes, Puls is poised to build a major consumer brand. The agency aims to achieve this through corporate storytelling, executive positioning and creative campaign management.
SourceCode Communications Managing Partner, Becky Honeyman elaborates: “These new client relationships further expand the breadth of SourceCode’s portfolio into one of our core vertical sectors, consumer tech. Regardless of sector, the SourceCode approach remains consistent – driving significant commercial growth with strategies informed by deep brand and industry understanding, creativity, relentless execution and transparent measurement. It’s an approach that has been well-received to date and we’re looking forward to consolidating this early success in 2018.”
Puls VP Marketing, Robert Tomkinson said: “SourceCode had the right experience, attitude and creative thinking to be the partner we needed moving into 2018. Our early work together has already generated some great results.”
Christy Raedeke, EVP Sales & Marketing for 37.5 technology, said, “Our biggest challenge and opportunity is that 37.5 technology can make almost every product perform better—from Bauer hockey skates to Select Comfort bedding to Kenneth Cole suits. It’s a broad yet complex story to tell and we needed a partner that combined the right mixture of strategic thinking, corporate storytelling, and media relations. SourceCode is that partner.”
Grid Connect VP & GM, Adam Justice stated: “SourceCode’s experience came highly recommended and their work with us to date has been top notch. We’re looking forward to a long and productive relationship.”
Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team a slew of clients spanning B2B and consumer markets, including campaigns conducted with relationship app, Hinge, digital eyewear brand, Felix Gray, luxury co-working space, Blender and influencer marketplace, Buzzweb.
The agency focuses on growth programs for clients, drawing on data analytics and audience insight tools to build campaigns that not only resonate but elicit measurable impact for businesses. Campaigns are tailored to address specific organizational challenges and encompasses traditional influencer and media relations, integrated user acquisition, messaging platform development, content creation and executive profiling programs.