DS Smith, an FTSE100 sustainable packaging company, has announced a new senior hire and internal promotion to head up its brand and digital communications team. Reporting into Greg Dawson, Director of Corporate Affairs, these new hires mark a significant shift for the company as it focuses on developing its brand and new purpose of ‘Redefining packaging for a changing world.’
Andrew Dando joins DS Smith as Head of Digital and Brand after six years at Rolls-Royce as Head of Digital and Social Media. Andrew has been a leading expert in digital and social media communications for over a decade. At Rolls-Royce, he was responsible for transforming the offering at Rolls-Royce, launching corporate and regional social media channels and leading and advising on marketing and corporate communications campaign across the globe.
At DS Smith, Andrew will work on developing brand and digital strategies, supporting the growth of the company’s reputation and connecting the company’s stakeholders through its digital communities.
He will be joined by Sophia Al Janabi, who has been promoted to Group Brand Lead. Sophia began her career at Principality Building Society, where she managed several award-winning brand and product campaigns. She joined DS Smith in 2014, most recently serving as Head of Marketing for the Recycling and Paper Divisions, where she led her European team to win ‘Marketing Team of the Year’ at the Chartered Institute of Marketing Awards. Her new role will see her delivering brand consistency across the company’s three divisions.
Dawson said: “I am delighted to welcome both Andrew and Sophia to the Group Corporate Affairs team as we continue to enhance our expertise and communications offering with world class hires. Our brand and digital functions are key drivers in our ambition to redefine packaging and are testament to our investment in our ambitious growth and sustainability agenda. Andrew will help us take our brand and digital communication to the next level, building stronger connections with all of our stakeholders.”
These roles will be based across the UK.