TARA, Ink. has announced it has signed 17 clients in its storied 17-year portfolio, a marquee agency win for the leading Miami-based boutique PR firm for its respective divisions. The following have been recent signings: Fashion Nova, Graupel Apparel, Figurella, Scarf Me, VANA Laser Club, Livin’ the MAD life, The Webster South Beach, Soccerex, CHOTTO MATTE, Cafeina Lounge, The O.G., Highclere Castle Cigar Company, MMM Live, Make-A-Wish® Southern Florida, Little Dreams Foundation, The Cassis-Burke Collection at Brown Harris Stevens and Robert Deutschman.
For the Fashion & Beauty house, top online retailer and celebrity favorite Fashion Nova, made-to-measure custom and high-tech clothing brand Graupel Apparel (who opened first location this May in Wynwood, Miami), curated fitness program Figurella (in which the firm is overseeing PR efforts for all of its US locations), the eye-catching Brazilian scarf label Scarf Me, luxurious Miami Beach-based treatment center VANA Laser Club (who are slated to roll out out 10 locations this year around the US), vegan mother- daughter brand Livin’ the MAD Life as well as an exclusive activation with The Webster South Beach celebrating top Italian designers at the flagship’s rooftop have been recent additions.
The Hospitality division welcomes Soccerex, the world’s largest soccer conference, London-based hotspot CHOTTO MATTE, who opened its first US location in Miami Beach, hip Wynwood lounge, bar and art gallery Cafeina Lounge, Delray Beach-based speakeasy The O.G., leading cigar house Highclere Castle Cigar Company and interactive Miami-based social network MMM Live. For the Non-Profit and Philanthropic division, the firm is supporting PR efforts Make-A-Wish® Southern Florida’s Annual Garden party as well as the upcoming Gala for the Orianne and Phil Collins-founded Little Dreams Foundation.
The firm’s Real Estate, Art and Design division has incorporated the luxury South Florida-based real estate group leading the bitcoin revolution The Cassis-Burke Collection at Brown Harris Stevens and rising lifestyle catalogue photographer Robert Deutschman into its growing portfolio.
Led by Principals Tara Solomon and Nick D’Annunzio, who have been stalwarts of the cultural landscape of Miami, the firm has been regularly quoted and interviewed as an expert source, including W Magazine, Good Morning America, 20/20 and Condé Nast Traveler, to name a few.