Following a competitive pitch, TaylorMade Golf Company has selected specialist sports communications agency M&C Saatchi Sport & Entertainment to manage earned communications for the golf industry leader in product innovation and technology. The business will be led by the agency’s New York office.
The focus of the work will be on launching best-in-class products throughout the season, elevating the brand through innovative campaigns, and building a constant drumbeat of influence that will help TaylorMade reach its marketing and business goals.
Activations built around the equipment manufacturer’s incredible roster of talent will be crucial. The all-star line-up includes Dustin Johnson, Rory McIlroy, Jason Day, Justin Rose and Jon Rahm.
Ryan Lauder, Director of Consumer Engagement, TaylorMade said of the new agency hire: “M&C Saatchi Sport & Entertainment has shown itself to be the perfect partner to help us reach our goals in 2018 and beyond. The golf industry is built on constant evolution and that is reflected in our communications. We are always adapting to create influence and conversations about our brand and products and building a deeper relationship with golfers around the world.”
Speaking about the appointment Rich Barker, EVP M&C Saatchi Sport & Entertainment New York, said “As an agency built on creating impact through consumer passions, TaylorMade is a dream client for us. They have a truly progressive approach to communications and we look forward to supporting the team with the same relentless and innovative approach that has always fueled the TaylorMade brand.”
M&C Saatchi Sport & Entertainment has previously worked with TaylorMade via the agency’s London office, having completed projects and campaigns since 2006.
M&C Saatchi Sport & Entertainment is a part of M&C Saatchi PLC. The specialist communications consultancy focuses on creating impact through the things people love. A global network, M&C Saatchi Sport & Entertainment has offices in London, Berlin, Sydney, Cape Town, Johannesburg, New York and Los Angeles.