The International Festivals & Events Association (IFEA) awarded five prestigious IFEA/Haas & Wilkerson Pinnacle Awards for the advertising campaign and components supporting the 2018 Cottonwood Art Festival—produced by the City of Richardson Parks & Recreation in Richardson, Texas.
The Barber Shop Marketing creative team, led by David Adkins, is responsible for the innovative creative in the winning categories including:
- GOLD – BEST EVENT INVITATION
- GOLD – BEST VOLUNTEER PROGRAM
- SILVER – BEST RADIO PROMOTION
- BRONZE – BEST COMMEMORATIVE POSTER
- BRONZE – BEST OTHER MERCHANDISE
- BRONZE – BEST STREET BANNER
Awards were handed out at the 63rd Annual IFEA Convention, Expo & Retreat, presented by Haas & Wilkerson Insurance, in San Diego, California, U.S.A., on October 1, 2018.
Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition draws entries from some of the world’s top festivals and events. Awards were presented in 69 different categories in total including Best TV Promotion; Social Media Site; Commemorative Poster; Sponsorship Program; Parade; Educational Program, Accessibility Program; Children’s Program; Social Media Campaign; Merchandising Program in addition to the highest award given by the IFEA in recognition of those Festivals and Events who have a balance of all the elements necessary to ensure a successful event—the Grand Pinnacle.
IFEA President & CEO, Steven Wood Schmader, CFEE said, “The IFEA/Haas & Wilkerson Pinnacle Awards Competition recognizes the outstanding accomplishments and top quality creative, promotional, operational and community outreach programs and materials produced by festivals and events around the world. Striving for the highest degree of excellence in festival and event promotions and operations in every budget level and every corner of the globe, this competition has not only raised the standards and quality of the festivals and events industry to new levels, but also shows how event producers can use innovation and creativity to achieve a higher level of success.”
Amy Hall, owner of The Barber Shop Marketing, said, “The Barber Shop Marketing has been working with the City of Richardson on the Cottonwood Arts Festival for almost a decade. We consider ourselves extremely lucky to come to work every day and do what we love for the clients who mean so much. The recognition by such an esteemed organization, mirrored by our drive to produce creative, quality work shows our collective commitment to an innovative healthy, happy and successful agency.”