Among Switzerland’s most desirably tourism destinations, Graubunden offers breathtaking natural beauty, endless winter and summer sporting opportunities, luxurious accommodations, fine dining, innovative wellness offerings, unique history, arts and culture and much more.
NEW YORK, NEW YORK (November 6, 2023) — The Brandman Agency is pleased to announce Graubunden Tourism as the latest addition to its portfolio of international hospitality and travel clients. The largest region in Switzerland, Graubunden makes up almost 20% of the country’s total land area and is among the country’s most visited destinations. Within the region, visitors can explore Michelin-starred dining, world-class spas, nature adventures, and luxury experiences as well as an exciting calendar of annual events such as St. Mortiz Snow Polo and White Turf.
Officially the only trilingual canton, its Swiss German, Italian, and Romansh influences ensure the culinary scene is a delicious ensemble of local specialties enhanced with the starred performances of Michelin chefs. Beyond food, travelers will find an incredible wine offering that includes light, expressive and deliciously aromatic wines passed down from the Romans almost 2,000 years ago. Aristocracy, authors, poets, and the like have been making pilgrimages to the spa towns of Graubunden since the mid-1300s starting a wellness tradition that lives on today in the region, from its thermal bathhouses to leading health resorts. Whether it is the Rhine Gorge out knife-edge ravines near Flims Laax, the Alpine grandeur of the Swiss National Park, or the myriad of shimmering lakes, this wonderfully remote region encourages outdoor escapades.
“It is incredibly exciting to welcome this incredible destination to The Brandman Agency portfolio,” said Melanie Brandman, Founder and CEO of The Brandman Agency. “As an agency, we are very familiar with this diverse and exciting region and cannot wait to continue to share the latest updates and news with the US market.”
Graubunden is home to numerous towns and destinations, each with distinct personality and unique offerings. From visiting with rescued bears at Arosa’s bear sanctuary, to soaking in the famed healing waters of 7132 Therme in Vals, to mountain biking and hiking through the peaks and valleys of the region, to skiing in the famed St. Moritz, to shopping tax-free in Samnaun, Graubunden is a true year-round destination for every traveler.
“Graubunden has so much to offer the world and we are thrilled to begin working with The Brandman Agency to continue to tell the stories of our diverse and dynamic region,” said Tamara Löffel-Jäger, the Head of Business Development at Graubunden Tourism. “There is so much to uncover and experience throughout the region all year long, so we are excited to work alongside Brandman to share our unique offerings and activities.”
For more information about Graubunden Tourism, please visit the website here.
About The Brandman Agency
Founded in 2000 by Melanie Brandman, The Brandman Agency is a dynamic, results-driven public relations firm representing some of the world’s most prestigious luxury travel and lifestyle brands including several Marriott International and Ritz-Carlton properties, Raffles Singapore, COMO Hotels and Resorts, Cathay Pacific Airways, and La Mamounia. For more information on The Brandman Agency visit www.brandmanagency.com.
About Graubunden Tourism
Visit Graubunden invites travelers to get to know this storied destination year-round beyond the ski slopes. The largest region in Switzerland, Graubunden makes up almost 20% of the country’s total land area. From famed Davos to the glory and beauty of the Engadine valley, the glam of St. Moritz, the crystal-clear Alpine waters of Lake Cauma, and the romantic Rhaetian Railway, a UNESCO World Heritage site, the diversity of Graubunden is endless. Days can be spent hiking among the craggy ravines of the Rhine Gorge (known as the little Swiss Grand Canyon) or taking in the charms of quaint Swiss villages. Visitors can indulge in an incomparable culinary scene helmed by Michelin chefs, a legacy of wines passed down from the Romans almost 2,000 years ago, healing thermal waters at world renowned spas and palatial hotels curated by the world’s most foremost architects.