Leading independent PR agency The PHA Group has announced the appointment of two new hires in its Technology division, to support its growing B2B technology arm.
Following five new B2B technology client wins and two key client renewals in the last four months – spanning industries including Fintech, SaaS, data science, enterprise tech, HR tech and AdTech – PHA’s Technology division is seeing rapid growth in sectors that are booming post-pandemic.
Rhys Merrett has joined PHA as an Account Director from City Road Communications, where he spent six years leading tech, finance and corporate client accounts. Having worked with private banks, online brokerages, B2B tech companies and corporate firms, Merrett will also spearhead increased integration across PHA’s Corporate division to deliver strategic communications briefs.
Sarah Redman has joined PHA as an Account Manager after five years at GingerMay, where she specialised in B2B sectors including AdTech, MarTech and GreenTech. Having trained as a journalist, Redman joins an agency in PHA that was founded upon journalistic principles, with a number of former journalists now working across the business.
The pair will work closely with Consumer Technology Account Director Lucy Steadman to support the growth of PHA’s Technology division this year and beyond, under the direction of Head of Technology PR Ben Cossor.
Commenting on the department’s growth and new hires, Head of Technology PR Ben Cossor said: “We’ve been fortunate to welcome a great variety of exciting technology clients into our division of late, as well as secure some important renewals, but have seen particularly strong growth in B2B tech – notably fintech, SaaS, enterprise tech and AdTech.
“Adding the right senior talent is crucial to providing our new and existing clients with the counsel, strategy and results they look to us to deliver, and we’re so pleased to welcome Rhys and Sarah to the team. Not only do they add to the entrepreneurial and empowering culture that’s crucial to our team, but they bring a new and unique set of knowledge and skills and will be at the heart of our continued growth this year and beyond.”
For more information about PHA Technology visit: https://thephagroup.com/services/technology.