The PHA Group’s sports team will be working with Red Bull Media House to deliver the global comms strategy for Red Bull Street Style 2021 after winning a competitive pitch.
Red Bull Street Style is the official Freestyle Football World Championship, and is run by the World Freestyle Football Association (WFFA) with Red Bull as the title partner. It sees competitors from all over the world battle it out across a series of stages, with one male and one female World Champion being crowned at the Finals.
Following a fully online version of the competition in 2020 this year’s tournament will be a mixture of online and offline elements, with the offline World Final scheduled to take place in Spain in November.
The PHA Group will be delivering a global press office strategy and function, as well as contributing a series of creative elements to deliver earned media for the tournament.
The PHA Group’s Director of Sport, Katie Matthews, said; “We are absolutely thrilled to be working with the Red Bull team on Red Bull Street Style. The accessibility, inclusivity and diversity inherent within the freestyle football community makes this a particularly exciting brief, with both males and females entering the tournament from all four corners of the globe. These freestylers are insanely talented, and we are really looking forward to helping to showcase that talent, as well as the exciting tournament format, to a wider audience.”
