Influencer marketing agency, The Social Standard, announced that it has appointed Jesse Winkler as Inside Sales Manager and promoted Ray Kim to the newly created role of Chief Growth Officer, as the agency sets its sights on expanded offerings and capabilities for clients.
Winkler will be responsible for creating partnerships between brands and social talent. Most recently he was at Eastbay, where he served as a Sales Representative. Winkler has also previously worked with organizations including Riddell, VS Athletics, and LP3.
Ray Kim, who previously held the title of EVP, will now take on the role of Chief Growth Officer, a new position overseeing the company’s newly formed Paid Division, expanding the agency’s services to enhance its influencer marketing offering and implementing services like paid media into client strategies. Kim has been instrumental in the development of The Social Standard’s caliber as an influencer marketing agency, helping create successful campaigns for clients like Adobe, Jeep and Samsung.
“The Social Standard has seen tremendous growth within the influencer marketing space, and we see this as the opportune time to focus on expanding our services, in turn enhancing the influencer offering we have become so well known for,” said Jess Phillips, CEO, The Social Standard. “Algorithms are changing and paid media is proving to be a successful addition to influencer marketing. We’ve continued to see such strong use cases with paid media for our clients that we are rolling out an entire division to specialize in it.”
“The influencer marketing space is growing rapidly and is ripe with opportunities,” said CRO Dylan Conroy. “We are confident that Ray and Jesse will help us further develop our company by tapping into new brands.”
About The Social Standard:
We are a full-service influencer marketing agency driven by setting the standard for the industry and then reaching even higher. Our team is obsessed with finding the right influencers for our partners. But we are way more than just matchmakers. We are strategists that develop effective campaigns to delight, inspire, entertain and hit business goals. From concept to seamless execution, we work with clients such as Adobe, FiatChrysler, L’Oreal, Motorola and others, positioning them as pioneers in innovative influencer marketing and helping talent thrive in the creator economy. For more, visit www.sostandard.com
