- 76.2% of influencers consider TikTok Shop a new way to monetize their content.
- 83% of influencers say commissions would enhance the value of their brand collaborations.
- Fashion and beauty account for 52.3% of influencer collaborations with brands on TikTok Shop.
MIAMI – September 4, 2025 – A new study by influencer marketing platform SocialPubli highlights the growth of TikTok Shop as a social commerce channel, showing how influencers are driving its impact both as active consumers and as key partners for brands.
TikTok Shop reported explosive growth in 2024, reaching $33.2 billion in global revenue. A significant share of this growth came from the United States, where sales totaled $9 billion. This milestone marks a 650% increase since TikTok Shop’s launch in the U.S. in September 2023, underscoring the platform’s rapid expansion and growing influence in the social commerce space.
“Influencers are really at the heart of TikTok Shop’s growth. Their creativity and connection with their audiences don’t just drive engagement—they drive real purchasing decisions. That kind of impact is why brands see TikTok Shop as a platform that truly delivers results,” said Ismael El-Qudsi, CEO of SocialPubli.3
SocialPubli’s latest study shows why TikTok Shop is a unique opportunity for influencer marketing:
- New monetization opportunity: 76.2% of influencers see TikTok Shop as a new way to earn revenue and nearly 83% believe commissions are the best way to maximize their earnings.
- Brand collaborations: 82.8% of influencers want more brands to sell products through TikTok Shop, creating new promotion and partnership opportunities.
- Successful collaboration experiences: Of the 34.4% of influencers who have promoted products on TikTok Shop, 65.4% report positive results from these collaborations.
- Strong interest in promotions: 61% of influencers who haven’t yet promoted products on TikTok Shop are interested in doing so, highlighting a significant opportunity for brands.
The study also reveals that the product categories with the greatest potential for influencer marketing collaborations on TikTok Shop are fashion and beauty (52.3%); home and lifestyle (15.2%); technology (13.9%); food and beverages (7.3%); and travel (4.6%).
“TikTok Shop is becoming an important channel where influencers can monetize their content in new ways, while providing their followers with a seamless and trusted shopping experience. This is great news for influencer marketing, which has already shown strong results on other platforms and is now steadily growing within TikTok Shop’s social commerce ecosystem,” added El-Qudsi.
Challenges and Opportunities for the Platform
The study also identifies improvement areas for the growth and consolidation of TikTok Shop:
- Seller reliability: 54.3% of respondents say their trust in TikTok Shop depends on the seller, highlighting the need for stronger sales standards to ensure more reliable products.
- for growth: 36.4% of influencers have not yet made purchases on TikTok Shop, representing a significant opportunity to attract new users.
- Platform development: 21.2% of influencers believe that TikTok Shop could improve if the social network considered and implemented feedback from users, brands, and influencers.
Download the study here.
Methodology
The research was conducted in March and April 2025 using an online questionnaire, surveying 151 influencers—66.9% from the United States and 33.1% from Mexico.
About SocialPubli
SocialPubli is an award-winning self-service platform that connects marketers with influencers across Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Twitch, and WhatsApp.
A pioneer in the global micro-influencer marketing space since 2015, SocialPubli has conducted more than 10,000 campaigns, serving some of the world’s biggest agencies and brands, including BMW, Coca-Cola, Subway, McDonald’s, and eBay. The platform boasts over 400,000 opt-in influencers in 35 countries with an audience reach of two billion people.
SocialPubli offers an end-to-end influencer marketing solution and proprietary technology that enables marketers to manage all aspects of their influencer partnerships in one place – from influencer discovery and selection to campaign management and analytics.
Headquartered in Madrid, Spain, SocialPubli has additional offices in the United States, the United Kingdom, Portugal, France, Italy, Mexico, Colombia, and Peru. For more information, please visit www.socialpubli.com or email sales@socialpubli.com.