The ongoing campaign will see Tuesday Media build the Toaster brand across both existing and new global markets, including the UK, Singapore, The US, India and Indonesia.
In addition, Tuesday Media will provide Toaster with strategic counsel related to its wider communications strategy, supporting the agency with day-to-day press engagement and the promotion of key internal appointments.
Founded in 2010, Toaster is a digital creative agency with offices in London, Singapore, San Francisco, New Delhi and Jakarta. Their clients include Google, YouTube, Android, Natural History Museum, Evernote, Novartis and Toyota.
Toaster provides everything from the early stages of strategic brand and comms planning, through to creative concepting, design and full implementation of digital-first campaigns, experiences and products.
A new startup founded in 2018 by experienced marketer Sophie Wilson, Tuesday Media combines traditional storytelling skills with data-driven insight to create content that delivers results via a new ‘virtual network’ agency model.
Ben Cheston, Partnerships Director at Toaster, said: “Sophie and the team at Tuesday Media share our values of creativity and innovation, and they have demonstrated the hunger and experience required to take Toaster where we want to go.
“Tuesday Media are exactly what we needed, with a stand-out approach to our brief, we are delighted they will be helping raise awareness of our services to new audiences.”
Sophie Wilson, Founder of Tuesday Media, said: “We are thrilled to be adding Toaster, a truly innovative company with a track record of providing cutting edge digital experiences for the world’s biggest brands, to our client roster in such an early stage of the business.”
“The Toaster team have an exciting, ambitious strategy for growth across international markets and we look forward to sharing this journey with them.”