London PR agency The PHA Group announced it has been appointed by number 1 bestselling author, Fascia Guru, and Founder and CEO of US brand FasciaBlaster, Ashley Black, to implement a powerful and educational UK communications strategy.
The PHA Group has been tasked with managing the launch of the already successful US brand here in the UK, to secure maximum exposure for Ashley, a fascia expert, holistic health influencer, and pioneer of cutting-edge science Fasciology™, and Ashley’s at-home fascia targeting tool, the FasciaBlaster™.
The campaign will showcase Ashley’s expertise in Fasciology™ and raise awareness of fascia and how it affects the body. The PR strategy will also focus on Ashley’s entrepreneurial achievements which include selling over 700,000 FasciaBlasters within three years, and being named one of America’s 100 fastest growing companies.
Additional activity will focus on promoting the FasciaBlaster™, Ashley’s at-home fascia treatment tool collection, proven to help reduce pain, improve flexibility, joint function, circulation, muscle definition, performance and nerve activity, as well as reduce cellulite.
The twelve-month campaign will kick off with an exclusive media launch event and will then focus on expert profiling of Ashley Black and Fasciology™, strategic feature placement, journalist reviews, promotion of Ashley’s book “The Cellulite Myth (it’s not fat, it’s fascia!)”, as well as business profiling to ensure Ashley is positioned as a major player in female entrepreneurialism.
The PHA Group was appointed after submitting a proposal which highlighted the agency’s experience with health and beauty brands, feature placement, launching US brands into the UK market and business profiling, as well as their high-level journalist and blogger contacts and vast experience in working with female entrepreneurs.
Ashley Black commented: “I am really excited to be working with The PHA Group to launch my brand into the UK. I have always wanted to share my knowledge and solutions for understanding healthiness in new way with the world. Helping hundreds of thousands of people here in the US has been a dream come true for me and I couldn’t be more excited to launch in the UK.”
Sarah Sharp, Senior Account Director at PHA Media, commented: “We’re absolutely delighted to be working with Ashley Black and the FasciaBlaster™ team. Ashley is incredibly inspiring and the popularity of the FasciaBlaster™ brand across the US is a true reflection of the lifechanging results it can deliver. Following a hands-on meeting with Ashley, where we were able to experience the FasciaBlaster™ tool kit first-hand, we are excited to be able to support Ashley in launching the brand into the UK and are looking forward to seeing the reaction of UK consumers.”