Uproar PR announced the addition of Ruth’s Chris Steak House, the international, upscale fine-dining establishment, to the agency’s restaurant PR practice.
Ruth’s Chris Steak House is partnering with Uproar to promote the brand to a national audience and increase awareness as it expands its restaurant locations to new cities across the country.
Uproar will elevate the historic Ruth’s Chris brand through key placements in national media and regional markets and communicate Ruth’s Chris’ upcoming restaurant openings using the characteristics and charm of each city to craft targeted messaging and campaigns.
Uproar will also launch a national campaign to bring recognition to new exclusive dinners and special events while pursuing Ruth’s Chris’ key demographics and markets.
“The addition of Ruth’s Chris Steak House to our restaurant PR practice gives our team further opportunity to work with a strong, international brand,” said Catriona Harris, CEO of Uproar PR. “Already widely-recognized among dining patrons and restaurateurs alike, we’re looking forward to implementing new creative ideas through our media relations expertise while upholding the rich history of Ruth’s Chris Steak House.”
