Verb Energy hires Diffusion for U.S. PR support

by | May 4, 2020

Verb Energy, makers of the fastest growing caffeinated bar on the market, has hired Diffusion to support U.S. public relations initiatives. Diffusion is responsible for all corporate and consumer media relations as it works closely with the brand to raise awareness of Verb’s innovative text-to-order DTC model, and a new initiative around helping healthcare workers fighting on the frontlines of COVID-19.

As the appointed agency of record for Verb, Diffusion will coordinate with the brand to build its profile as a leader in the DTC industry, touting its unique customer service-oriented approach. The PR program will also support Verb with an immediate effort to supply over half a million of the brand’s delicious energy bars to healthcare workers working around-the-clock in the fight against COVID-19. Diffusion will also help Verb drive awareness around upcoming new flavors, products and partnerships, seeding bars to reporters, influencers and reviewers to try the energizing, all-natural bars for themselves.

Verb bars are an absurdly convenient and easy way to add some much-needed energy into the day, in an all-natural, delicious package. Verb bars are just 90 calories, come in five delicious flavors and contain the same amount of caffeine as a shot of espresso (65 milligrams) without the coffee jitters or crash. Customers can order Verb bars with just a simple text message, getting a package or a flexible monthly subscription delivered directly to their door.

Bennett Byerley, Co-Founder of Verb Energy, commented: “Verb was founded with a simple mission to deliver healthy, delicious and convenient energy to our customers in the most human way possible. For frontline healthcare workers, many of whom are working grueling, 12-hour long shifts on their feet, a Verb bar is that immediate, easy ‘pick-me-up’ they can keep in their pocket or grab from a locker. We’re excited and humbled to do our part to support these workers, and we knew we needed a PR partner that understood our desire to help as well as our long-term mission to provide a direct-to-consumer energy boost without the coffee jitters. Diffusion’s track record with disruptive DTC brands made them a great fit for our team.”

Kate Ryan, U.S. Managing Director at Diffusion, commented: “You can always count on a DTC brand to take ‘business as usual’ processes and make them better, and Verb is a leading example. The direct-to-consumer space is one we know well, and during COVID-19 we’ve seen DTC brands continue to accelerate growth plans and double down on e-commerce. Verb’s text-to-buy model is even more interesting and convenient in a time like this, and we’re leveraging our experience to make Verb the go-to option for anyone looking for an extra boost of energy anywhere, anytime.”

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter