Version 2.0 Communications, a public relations and digital communications agency for disruptive brands, has added SpotOn Virtual Smart Fence, the inaugural product from New Hampshire-based OnPoint Systems, to its client roster. The SpotOn system is the first and only all-in-one dog containment and tracking system that lets users take their dog and virtual fence wherever they go. As SpotOn’s agency of record, Version 2.0 is working with its team on brand positioning, messaging and a national and regional launch strategy.
Since the start of its engagement with this innovative product and company, Version 2.0 has built brand awareness and created buzz with local, regional and national consumer tech, lifestyle and business media and influencers reaching SpotOn’s target consumers—dog owners. Additionally, the makers of SpotOn have a unique and interesting story to share. It’s a team with extensive military and defense experience and a legacy of creating technologically-advanced products for the U.S. Department of Defense. Now applying these technologies to the consumer marketplace to deliver a highly advanced pet wearable product to the market.
“The SpotOn Virtual Smart Fence is a first-of-its-kind product and we knew Version 2.0 was the best agency for us due to their stellar track record of working with and delivering results for innovative and disruptive brands,” said Scott Sterling, president of OnPoint Systems. “We’re looking forward to the continued success of our partnership.”
According to Maura FitzGerald, founder and partner of Version 2.0 Communications, “SpotOn Virtual Smart Fence is an exciting client for us as we expand into the consumer technology sector. Besides, we’re a team full of dog lovers, so it’s fun to bring our personal passions into our work.”