PAN Communications, an integrated marketing and PR firm for tech and healthcare brands, announced the signing of UK-based tech startup VibePay to its growing fintech client roster. VibePay makes it easy for users to send and receive money, no matter who they bank with and with no need to share bank account numbers or sort codes.
The brand is tapping PAN’s UK team for integrated marketing and PR support during its nationwide consumer launch. Additionally, the firm will be tasked with helping move the company into the B2B payment space, where it will offer payment services to e-sellers and small businesses.
With VibePay, users can create groups to split payments and remind friends to pay them back without having to check their bank account. PAN will help build a narrative on how VibePay tackles “social debt,” using the brand’s supporting research that demonstrates nearly a quarter (23%) of Brits are owed money by their mates, with the average amount being £98. PAN will also support VibePay’s earned media strategy as it expands its payment offerings.
VibePay was founded by 26-year-old entrepreneur Luke Massie. Massie also built Vibe Tickets, which successfully disrupted the ticketing market with its fee-free model. The wider Vibe Group is backed by Candy Ventures, employs 30 people and has offices in Lancaster and London.
“We want to disrupt the incumbent payment providers and make VibePay the nation’s favourite way to pay,” says Massie. “Earning fans across social and mainstream media is an important part of that and we need the help of an ambitious agency. We’re delighted to have PAN on board.”
Recognising the gap that VibePay fills in the payment market, PAN UK’s Vice President & General Manager, Nia Evans, sees great potential for the brand.
“As a nation, we find it excruciatingly uncomfortable reminding a friend they owe us money. This reluctance is not just leaving a big hole in our pockets, it’s also destroying friendships,” says Evans. “We’re super excited to be working with VibePay to address this issue with a quick and secure way to get paid back.”
Led by Evans, the PAN UK team looks forward to working with VibePay to increase awareness and bring the early-stage brand’s story to life.