Virgin Red – the rewards club connecting the Virgin family, including Virgin Atlantic, Virgin Voyages, Virgin Hotels, and more – has selected Havas Formula as its agency of record for U.S. PR.
The agency’s annual program is rooted in media relations targeting consumer and business press, and inclusive of an always-on news engine supporting its U.S.-focused promotions and partnerships and thought leadership elements.
Virgin Red isn’t just about earning points – it’s about helping people experience more of the things they love. Members earn points on everyday spending at retail or transferring points from other rewards programs into Virgin Points that they can spend on extraordinary rewards, introducing them to new experiences they might never have tried. Best of all, the program is free for anyone to join (not just Virgin customers), and Virgin Points never expire.
“We selected Havas Formula based on the agency’s strong industry expertise and success in generating awareness for leading national consumer, lifestyle and travel brands,” said Charlotte Sjoberg, communications director, UK and corporate affairs director, Virgin Red. “The team has excellent media relationships and also knows how to engage top-tier reporters creatively, which was a critical factor in our decision, particularly as we look to grow Virgin Red’s presence in the U.S.”
Virgin Red launched in the U.K. in 2020. For more than 50 years, Richard Branson, founder of the Virgin Group, has wanted to bring the Virgin companies and its customers together and reward them for living a life more Virgin.
