Warschawski announced the addition of Elisa Giorgi as Director of Digital. In her role, Elisa will lead client accounts as well as the agency’s integrated digital marketing and data analytics efforts. She will oversee the creation of integrated digital strategies and campaigns, SEO/SEM, display/video advertising, social media marketing, content strategy development and implementation, tag management, web analytics and database management.
Elisa joins Warschawski with more than seven years of digital marketing experience in lead acquisition for lifestyle, financial publishing, and education brands. Most recently, Elisa was a Senior Marketing Manager for Laureate Education’s Walden University where she drove media strategy across SEM, display/video advertising and social media. Previously, she served as a Marketing Director for the Wall Street Daily (An affiliate of Agora Publishing).
“We are excited to welcome Elisa to the W family! She brings a strong background in digital advertising and marketing communications that will add tremendous value as we continue to grow our expertise in this area,” said Shana Harris, COO of Warschawski. “Elisa has already hit the ground running and delivering ROI for our clients. We are excited for her continued growth with the agency.”