Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced the addition of Rachel Henderson as Vice President. In this role, Rachel will provide strategic guidance on the agency’s client accounts, oversee the execution of integrated marketing communication campaigns and ensure all clients receive the highest quality of service and care.
In addition to her strategic communications background, Rachel is a thought leader in the growing Virtual Reality (VR) space and will bring this expertise to the agency and its clients. As a member of Warschawski’s senior leadership team, Rachel will play an active role in the agency’s strategic direction and new business development.
Rachel is an award-winning senior communications professional with more than 12 years of marketing, PR and digital experience. Prior to joining Warschawski, Rachel was Vice President of Corporate and Public Affairs for Ogilvy Public Relations in Washington, D.C. Most recently, Rachel served as Communications Manager for the United Nations Foundation’s Nothing But Nets campaign, the world’s largest effort to fight malaria.
During her career, Rachel has won more than a dozen communications and film industry awards, including several for her work launching the VR film, “Under the Net” for Nothing But Nets; for her role on the LIVESTRONG Global Cancer Campaign; and for her role on the Huggies® Every Little Bottom program. Throughout her career, she has managed strategic media relations for celebrity and athlete ambassadors, as well as corporate and nonprofit partners and clients.
During her time with Nothing But Nets, Rachel gained a strong expertise in VR programs, creating several award-wining campaigns and speaking at industry conferences across the country about the power of virtual reality platforms; most recently at the VRX Conference & Expo in San Francisco.
“We are thrilled to welcome Rachel to the Warschawski family. Rachel’s strong agency background, expertise in media relations and strategic communications, as well as her experience in new media makes her a great fit for our agency,” said Shana Harris, COO of Warschawski. “She brings a fresh perspective with her impressive depth of work with large-scale projects, high profile clients and approaches everything with an entrepreneurial spirit to push further and deliver exciting results. We look forward seeing her grow and play an integral role within the agency.”
Want more like this?
Subscribe to get daily or weekly PR News updates from Bulldog Reporter
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common...
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype...
Results from a new Dun & Bradstreet survey of AI World Conference and Expo attendees reveals that 40 percent of respondents' organizations are adding more jobs as a result of deploying AI within their business—and contrary to concerns of AI being a job killer,...