Warschawski Expands Client Portfolio with Industry-Leading Sports Tech Companies Fabric and Spec Seats

by | Feb 13, 2024

Both companies to be featured at upcoming 2024 NBA All-Star Weekend in Indianapolis

BALTIMORE, February 13, 2024Warschawski, an integrated advertising, digital, performance marketing, PR, branding and design agency, today announced the addition of two innovative and industry-leading companies, Fabric and Spec Seats, to its growing client roster. Both companies will play an integral role at the upcoming 2024 NBA All-Star Weekend in Indianapolis, with Fabric’s gamified mixed reality platform powering the NBA All-Star 2024 Reward Program and Spec Seats as the official locker room chair of the NBA. These additions highlight Warschawski’s commitment to fostering innovation and empowering companies across dynamic and cutting-edge industries.

Fabric, with its gamified mixed reality platform, is revolutionizing the way people and brands interact. Recognizing the company’s potential to disrupt the live events industry by providing a digital layer that supercharges fan participation through interactive elements like gamification and e-commerce opportunities, Warschawski is eager to leverage its expansive marcom capabilities and expertise to increase awareness for Fabric’s revolutionary technology and support its growth trajectory across the live sports and entertainment industries. 

Spec Seats, a leading provider of premium portable seating systems whose partners include the NBA, NCAA, and MLB, has partnered with Warschawski to expand Spec Seats Shop, their direct-to-consumer segment for the ultimate sports fanatic. Warschawski’s proven track record of delivering results that drive business growth aligns perfectly with Spec Seats’ ambitious goal of solidifying market dominance. This collaboration promises to accelerate Spec Seats’ market penetration by amplifying its longstanding commitment to functionality, durability, customization and premier customer service. 

“Fabric and Spec Seats are revolutionary companies poised to disrupt how fans experience sports. We’re thrilled to add both to our client roster, leveraging our expertise to amplify their impact and expand their market share,” said Sam Tomlinson, EVP of Warschawski. “Fabric’s gamified mixed reality platform is disrupting the way fans interact with teams and one another at live events, and we’re confident that Spec Seats’ commitment to innovation, quality and service will reinforce its position as the leader in portable seating solutions — both for fans at home and for arenas and stadiums. Both partnerships align with our commitment to fostering innovation and pushing industries forward.” 


Warschawski is a national, fully integrated marketing communications agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Development, Social Media and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has been named the “U.S. Small Agency of the Year” for 3 years in a row and for 10 consecutive years has been ranked one of the top 30 “Best Agencies to Work For.” The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Baltimore/Washington and Dallas.

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