Weber Shandwick and SellersEaston Media, a content creation company led by Pattie Sellers and Nina Easton, announced that they will donate a percentage of proceeds from their “VoiceUp” video series to Vital Voices, a renowned non-profit organization that empowers women leaders around the world.
The “VoiceUp” video series features female executives describing how they found their voices – and how they use those voices to lead today. Weber Shandwick and SellersEaston Media created VoiceUp with the intention of encouraging accomplished women everywhere to speak up strongly and share their stories to accelerate gender parity in the executive ranks. The firms collaborate to select women for the series, shape the narrative of each leadership story, and amplify her message via marketing and social media.
Founded in 1999, Vital Voices has partnered with leaders from more than 144 countries to advance economic opportunity, increase political and public leadership, and end violence against women. Programs led by the organization in strategic planning, business, advocacy and communications help women build critical skills needed for creating transformational change at scale. Through Vital Voices’ global platform, women leaders expand their connections and visibility, accelerating shared progress for all. SellersEaston and Weber Shandwick will donate 10 percent of their proceeds from VoiceUp to the organization.
“By bringing Vital Voices in as a partner on VoiceUp, we’re exponentially expanding our ability to promote women in leadership across the globe,” said Weber Shandwick President Gail Heimann.
Pattie Sellers and Nina Easton, two of the foremost experts on leadership, conduct the VoiceUp interviews. As award-winning veterans of Fortune Magazine prior to launching SellersEaston Media, a private-client content company in 2016, they have interviewed and profiled hundreds of CEOs and other global leaders, and together built Fortune’s Most Powerful Women franchise. They continue to lead Fortune’s Most Powerful Women Summits globally.
Sellers added: “Given Vital Voices’ impressive reach and work with women around the world, it is the ideal partner to help us amplify the VoiceUp leadership stories.”
In each VoiceUp project, a woman leader sits down with Sellers or Easton for a 90-minute filmed interview about her life and career. An edited two-minute video version becomes part of the VoiceUp series, which Weber Shandwick, SellersEaston, and Vital Voices promote globally at leadership events, across social channels (Facebook, LinkedIn, Twitter), and on the VoiceUp website. Additional media elements include video excerpts and executive profiles to own and use in supporting marketing initiatives.
The VoiceUp partnership underscores the enduring commitment of Weber Shandwick, SellersEaston, and Vital Voices to promoting women leadership globally. Weber Shandwick’s C-level Equity & Engagement specialty, which leads the firm’s work on VoiceUp, has counseled more than 125 CEOs and other C-level executives; one-third of them have been women.