Geoffrey Weill Associates has been appointed US public relations representative of the Loire Valley Tourism Board, on behalf of Atout France, the France Tourism Development Agency, to promote the 500th Anniversary of the French Renaissance this year.
The year 1519 symbolically marked the start of the Renaissance, on the occasion of the death of Leonardo da Vinci at Amboise, the start of the construction of the Château of Chambord and the birth of Catherine de’ Medici in Florence. To mark the anniversary, the Loire Valley region, considered the birthplace of the French Renaissance, will celebrate the artistic, cultural, scientific and intellectual developments of this period with a number of celebrations held throughout 2019.
“We are thrilled to be working with the Loire Valley Tourism Board and Atout France to promote the celebration of such a fascinating period of history in France to travelers,” says Geoffrey Weill. “France is one of our favorite destinations in the world, and we are honored to have been invited to be a part of such a significant anniversary.”
Highlights in the Loire Valley region will include a large traveling digital show mixing contemporary artistic and musical creations, an international architecture competition, numerous exhibitions held in and around the châteaux of the Loire Valley and a variety of guided tours, banquets and international symposia.