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When Gold Turns Silver: Bob Gold & Associates Celebrates Championing Clients for a Quarter Century

by | Aug 4, 2022

Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency, announced its silver anniversary, having helped launch and grow nearly 250 clients ranging from hi-tech startups and associations to Fortune 500 companies over its 25 years in business.

Since its founding in 1997, Bob Gold & Associates has established itself as a premier communications agency for leading hardware and software tech companies alike, expanding far beyond its roots in cable TV to encompass industries including media and entertainment, streaming, IoT, AdTech, enterprise software, blockchain and communication service providers.

“Whether clients are on the upswing or are in trouble, we stepped up and helped shape their message and meaning to their community,” said President and Founder, Bob Gold. “For 25 years, we always put our clients’ interests first.  Honesty is so rare today.  We pride ourselves on pushing back, and not being ‘yes folks.’ It is the only way to ensure their company, brand and reputation meet the future head on.”

Bob Gold & Associates stays relevant to propel its clients’ businesses forward, providing creative solutions and highly tailored communications programs that deliver meaningful results. This not only includes offering new and much-needed services, but also creative services to support rebranding efforts and introduce disruptive technologies.

The firm’s experiences and clients have been extraordinary, and range from producing Charter’s first exclusive On-Demand program to hiring Dan Aykroyd and Jim Belushi to tape a live concert and sending every customer who watched a custom thank you card, hiring John Landis to direct a series of commercials, serving as the PR lead for the West Coast Adelphia team during their bankruptcy and reorganization, and managing publicity for Ben Watkins’ Amazon Studios series Hand of God starring Dana Delaney and Ron Perlman, among many other projects.

Current clients include next generation smart home services, NFTs for the metaverse, AI-powered energy management, lab-made cheese, social justice campaigns, streaming channels, and highly touted individual shows.

Its proprietary BG&A Insight™ is a unique, data-driven approach to PR and brand management that has helped the firm meet every client’s unique needs by implementing proactive and personalized PR campaigns tackling all five pillars offered in the program.

A co-founder of WIN PR Group, a global network of partner hi-tech PR firms that offers local services to international clients, Bob Gold & Associates has received numerous accolades and awards. Most recently, the firm was recognized by Forbes as one of America’s Best PR Agencies for 2021. The agency was also recognized as a top place to work by Cablefax Magazine in 2019. That same year, Bob Gold was named Communications Professional of the Year by the Los Angeles Chapter of the Public Relations Society of America. Gold was inducted into the Cable TV Pioneers in 2007.

Gold has also served on numerous committees and boards that include the Television Academy, Alzheimer’s Association, the Society of Cable Telecommunications Engineers Foundation (SCTE), Annenberg School for Communication Alumni Board, USC Board of Governors and the Volunteer Center.  He currently serves on the board of Temple Beth El in San Pedro, which is celebrating its Centennial this year.


About Bob Gold & Associates

Founded in 1997 by Cable TV Pioneer and Public Relations Society of America (PRSA LA) 2019 Communications Professional of the Year, Bob Gold has created an agency that specializes in the space where technology meets entertainment and enterprise utility. Recognized for its creative and comprehensive approach for its clients, Bob Gold & Associates was named to the first annual Forbes America’s Best PR Agencies List for 2021. The company was ranked among the top 100 5-star agencies nationwide.

Since its founding, Bob Gold & Associates has launched and helped grow 20 TV sports networks, numerous streaming services and worked with nearly every major Communications Service provider and industry association in the United States. A co-founder of a leading international association of independently owned hi-tech PR agencies, WIN PR Group, BG&A provides its clients with immediate international resources for one-time projects or on-going campaigns.  Gold is also a published author of a popular children’s picture book, The Shiny Penny. For more information, please visit www.bobgoldpr.com.

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