WHILL Selects Uproar PR as Its Agency of Record to Build on CES Success

by | Oct 14, 2019

Uproar PR, an international, full-service public relations, digital and creative agency, announces it has been named agency of record for WHILL – makers of the cutting-edge Intelligent Personal Electric Vehicles (EVs), as it partners with Scootaround – a leading personal transportation solutions company.

WHILL previously approached Uproar to help garner coverage for CES back in 2017. The team managed to secure more than a dozen news stories in publications such as Engadget, TechCrunch and more. As WHILL’s PR partner, Uproar will continue to target national media for WHILL along with top-tier mobility trade and technology publications.

“For a multi-layered strategy like this, it was important that we brought our consumer technology media relations team together with our social media team for an integrated, coordinated campaign,” said Catriona Harris, CEO of Uproar PR. “There are always growth opportunities in the consumer technology space, and while we pride ourselves on our hyper-focused CES success, we are in a great position to continue an outstanding ongoing campaign for WHILL beyond the show.”

Uproar was selected by WHILL based on the ability to build strategic communications campaigns and draw upon its strong relationships with traditional and non-traditional trade media and national contacts to announce all of WHILL’s strategic initiatives and public messaging. Uproar will continue to promote brand awareness for both companies through ongoing media relations and social media efforts, highlighting how the companies have joined together as one to offer a mobility as a service (MaaS) model for assistive devices worldwide.

“After seeing WHILL’s huge success during CES, we knew we wanted to bring Uproar PR on full-time to aid in our growth in the evolving MaaS market and strategically position our partnership with WHILL,” said Kerry Renaud, CEO and Managing Director of Scootaround. “Uproar also serves as a resource in helping promote our partners through its effective industry research and media campaign execution. We’re excited for everyone to know more about our brand and the partners we are working with to challenge today’s powered mobility conventions and to transform the overall travel landscape for mobility device users.”

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