Women’s Marketing Inc., an independent media and marketing agency, announced that it was officially rebranding the company as Stella Rising (Rising Star).
According to Andrea Van Dam, CEO, Stella Rising, the new brand name and logo “reflect our internal evolution as a company, our strong track record working with growing independent brands, and the expanded portfolio of client services we offer across the digital marketing and media spectrum.”
In remarks before the company’s second annual Stella Growth Forum, she stated that: “Over the past three decades, we have built a company dedicated to helping rising brands grow into industry leaders.” She added, “Our new name and branding reflect a commitment to building on that tradition while recognizing that, for the range of clients we serve, the resources we offer them through our acquisitions and our expanded internal talent must continue to evolve to meet the demands of today’s and tomorrow’s consumer first economy.”
Van Dam stated that the company’s acquisition of Flying Point Digital, a leader in digital and social media marketing, has enabled Stella Rising to broaden the range of clients it serves with best-in-class digital marketing products and resources. Stella Rising reaches consumers through a broad portfolio of online and offline services, including e-commerce platforms, Amazon, social media channels, and highly targeted influencer and experiential events, among others.
The clients that Stella Rising has partnered with range across the beauty, CPG, and retail categories, and include such recognized brands as Skechers, Hain Celestial, Johnson & Johnson, Drybar, HI-CHEW, and First Aid Beauty, among others.
The new logo was developed by the award-winning brand marketing and design company The MIXX. It features a sophisticated, vibrant circular mark comprised of two parts creating a whole, reflecting the partnership between Stella Rising and its clients.
“We wanted to create an iconic brand symbol that demonstrated how the company works with its clients as partners but also how it continues to enhance its product offerings. The brand symbol also conveys the energy with which Stella Rising moves its clients and their brands upward and forward in the marketplace,” says Robyn Streisand, Founder and CEO of The MIXX. “We believe the new logo and brand identity give Stella Rising a modern, contemporary style that signifies the company’s internal and external diversity.” In addition, Margaret Wolfson of River + Wolf, worked with the agency to develop the Stella Rising name.
While the company name has changed, Stella Rising remains a female-led company with a woman’s name as the first word in the new brand identity, reflecting the agency’s longstanding and deeply held commitment to women.
According to Van Dam, “Understanding the personal needs and passions of smart, sophisticated women has always been a core component of our DNA. Regardless of a brand’s target audience, we are focused on delivering results that drive ROI and elevate a brand’s performance in today’s highly diverse and demanding consumer driven marketplace.”
In addition to the new branding, Stella Rising has moved its New York offices to a new location at 920 Broadway. These light-filled new offices were necessary to accommodate their expanded digital marketing team as well as supporting Stella Rising’s broad-based team of marketing services professionals, with a modern, energetic environment in the Flatiron.
“One of our strongest beliefs is that the growth and energy in today’s marketplace is coming from the edge, not the middle. The truly transformative ideas being born by independent thinkers will continue to challenge and disrupt the traditional marketplace.”