Y&R PR announced two new additions to its senior leadership team, with the appointment of Lindsay Anthony, as Senior Vice President, Heath & Wellness and Jenifer Slaw, as Senior Vice President, Integrated Media. These hires represent the growth Y&R PR is experiencing and strengthen the company’s ability to implement 360 programming that reinvents the impact communications can have on a brand, company or industry.
“Y&R PR has become a destination for companies and brands that want holistic perspective and teams that can flawlessly orchestrate all media disciplines to meet consumer needs,” said Olga Fleming, CEO, Y&R PR. “Lindsay and Jen bring a mix of experience you don’t typically see in communications. Their respective expertise in building compelling narratives for media and consumers that shape mindsets and change behaviors on multiple communications channels will be invaluable. I look forward to partnering with Lindsay and Jen to exceed the expectations of what integrated communications can deliver for clients.”
Lindsay Anthony joins Y&R PR from Edelman in New York, where she led clients in the areas of food, retail, healthcare, travel, sports and philanthropy. Her experience across brand, health and corporate communications has led to successful client initiatives across the US and EMEA, including consumer and Rx product launches, disease awareness campaigns and large-scale public health initiatives, brand transformation and corporate social responsibility initiatives. While at Edelman, Ms. Anthony was responsible for leading communications for industry recognized campaigns such as Pepsi’s Refresh Project – winner of PRSA’s PR Professional of the Year as a combined integrated agency team. Throughout her tenure, she was credited with building strong collaborative relationships with clients and inter-agency partners on behalf of lifestyle clients such as GE, eBay, Foot Locker Inc., TJX, Tough Mudder amongst others. She is also active in philanthropic initiatives include the Pink Agenda, the young executive board of the Breast Cancer Research Foundation and was acknowledged as a World Economic Forum Global Shaper.
Jenifer Slaw joins Y&R from MSLGROUP, where she led media relations strategy and efforts for top-tier brands in the areas of healthcare, consumer lifestyle, food and entertainment. Jenifer specializes in integrated media relations programming with national consumer media tours, narrative and message development, as well as media training of executives, key opinion leaders and celebrity spokespeople. Jenifer has built and executed media strategies surrounding numerous high-profile consumer launch programs including the award winning “#LikeAGirl” campaign for Always and Similac’s “Sisterhood of Motherhood” program. Prior to her career in PR, Jenifer worked for local and national television and radio as both on-air talent and as a producer at stations including CNBC, WNBC-TV and NY1 News.
“Consumers today are as up to speed on the developments of the medicines they take as they are on the shoes they wear,” said Ms. Anthony. “Marketers across all sectors need to behave with a people-centric mentality, and I look forward to bringing my experience understanding the radical transparency of today’s communications environment to clients who offer lifestyle to lifesaving products and services.”
“The media landscape continues to evolve rapidly. As the speed of communication increases, it has become more critical for brands to develop holistic, multi-channel strategies to ensure they’re not left out of the conversation,” says Ms. Slaw. “The days of traditional media relations are long gone. Nothing about communication today is conventional and Y&R PR is built on taking a fresh approach to integrated media. I am excited about the opportunity to help our clients elevate their storytelling by navigating this complex era of communications to tell the right story, to the right audiences, through the right channel, at the right time.”