Zapwater Communications Acquires Cheryl Andrews Marketing

by | Apr 26, 2019

Zapwater Communications, Inc., an award-winning integrated communications agency specializing in lifestyle brands, announced today that it has acquired Cheryl Andrews Marketing Communications, Inc.(CAMC), a Miami-based leader in travel and luxury public relations. The move expands Zapwater’s strong presence in the Florida market while opening the door to additional opportunities in the Caribbean and Latin America.

Founded in 1984 by Cheryl Andrews, CAMC has been a leader in travel marketing for more than 30 years. The highly respected agency has worked with some of the most prestigious travel brands and has a unique expertise as a leading provider of travel marketing services to the Caribbean tourism industry.  Current CAMC clients that’ll transition to Zapwater’s client roster include, but are not limited to, Grenada Tourism AuthorityOcean Club Resorts (Turks and Caicos)Cayo Espanto (Belize), The Buenaventura Golf & Beach Resort (Panama) and Hawks Cay Resort (Florida Keys).

The acquisition brings Zapwater’s team count to 30 full-time staff members with continued growth expected in 2019. Cheryl Andrews will remain with Zapwater as Executive Vice President.

“For years, I have been impressed by Cheryl’s expertise in the luxury travel sector, and her ability to drive awareness for clients on a local, regional, national, and global level,” said Zapwater’s founder and CEO, David Zapata. “As someone who closely follows the best agencies in our industry, I have long been a fan of Cheryl and her team’s work. When I first met Cheryl, I was immediately taken by the similarities in our agencies’ approach, along with the culture she’s fostered. Furthermore, I was impressed with her team’s deep understanding of travel and luxury marketing.”

“With CAMC now becoming part of Zapwater, we are equipped for continued growth in the travel and luxury sectors, specifically in Florida, the Caribbean, and Latin America.”

In addition, Holly Zawyer, a long-time member of CAMC’s leadership team, has been named Managing Director, Miami, and will assume managerial responsibilities of Zapwater’s Miami office.

“The Zapwater philosophy toward both client and team spirit mirrors our commitment to ceaselessly doing good for others,” said Cheryl Andrews. “Zapwater will bring new reach and resources into our office that will allow us to better serve our clients while infusing additional support for further expansion into the region.  Our entire team is so very enthusiastic about this new opportunity.”

Zapwater has offices in Miami, Los Angeles, and Chicago, and has international reach across more than 25 countries through its membership in and partnership with the Travel Lifestyle Network, a global network of independent communications agencies.

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