Zapwater Communications, Inc., an award-winning integrated communications agency specializing in travel and lifestyle brands, announces it has been named North American destination marketing and representation agency of record by Discover Dominica Authority (DDA), the government agency responsible for promoting tourism to the Caribbean nation. The agency will lead public relations, influencer marketing, and trade relations.
“We’re honored to be selected as a marketing partner by the Discover Dominica Authority,” said Holly Zawyer, managing director of Zapwater’s Miami office. “With a new direct flight on American Airlines from Miami, the destination is prime for a creative and integrated campaign to educate consumers about the wonderful experiences that are distinct to Dominica.”
Dominica (pronounced Dom-in-eek-a), known as the Caribbean’s nature, is a haven for adventure travelers seeking a unique vacation that includes hiking and adventure, cultural events/festivals, diving and water sports, wellness experiences, farm and sea to table cuisine, whale watching and canyoning adventures. Dominica lies south of Guadeloupe and north of Martinique in the Eastern Caribbean.
“I am excited for Dominica to join Zapwater’s growing roster of the world’s most desirable destinations,” said Zapwater CEO David Zapata. “Because of our extensive experience in the Caribbean and with emerging destinations, we’re thrilled to work with Dominica across a variety of platforms for both media, digital and travel trade.”
For more information about Dominica, visit discoverdominica.com.
About Zapwater
Zapwater Communications is an award-winning integrated communications agency with offices in Chicago, Los Angeles, and Miami. The team shares a culture that fosters creativity and recognizes quality, productivity, collaboration, and enthusiasm. Long-standing relationships and the knowledge and determination to lead in a dynamically evolving industry distinguishes Zapwater’s work. The agency’s global partnerships and experience with international clients differentiates us and adds a fresh perspective to all of its market outreach. Zapwater Communications generates excitement with original tactics designed to move the business needle. For more information, visit www.zapwater.com.
