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Zapwater Communications Retained by Jungfrau Railways to Promote “Summer in the Swiss Alps”

by | Apr 4, 2022

Zapwater Communications is proud to announce it has been retained by Jungfrau Railways, the iconic and historic Swiss train experience. The Jungfrau Railway Group is a leading tourism company and the largest mountain railway company in Switzerland. It offers its guests unique mountain railway experiences. The main offer is the journey to the Jungfraujoch – Top of Europe, which is the highest train station point in Europe with year-round snow, glaciers and breathtaking views of the UNESCO World Heritage Jungfrau-Aletsch.

Zapwater is charged with a campaign designed to promote “Summer in the Swiss Alps,” including the train journey to the highest train station in Europe, Jungfraujoch – Top of Europe, as well as nearby excursion mountains Grindelwald-First, Schynige Platte and Harder Kulm, and the ease of mountain travel via the most modern tri-cable car in the world – the Eiger Express. The campaign will consist of a multi-city roadshow, press trips and ongoing media relations.

“We are honored to be working with Jungfrau Railways to build awareness in the U.S. market and drive summer tourism,” said David Zapata, founder and CEO of Zapwater Communications.  Jungfraujoch – Top of Europe experience is an unforgettable experience and Summer in the Swiss Alps is an ideal holiday in this “bucket list travel” summer of 2022.”

For more information about Jungfrau Railways, please visit their website.

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