Zapwater Communications has been retained by Vail Resorts, Inc. for seasonal support of three of the brand’s Midwest resort locations, adding to the agency’s impressive roster of travel and destination clients. The Midwest resorts include Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin.
Vail Resorts, Inc. is the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. Vail Resorts’ subsidiaries operate 37 world-class mountain resorts and urban ski areas which include lift tickets, ski & snowboard school, lodging, dining and retail and rental businesses.
Accessible, affordable and fun, Vail Resorts’ Midwest mountains have converted thousands of first-timers into lifelong skiers and riders.
- Nestled in the scenic St. Croix River Valley just outside Minneapolis and St. Paul, Afton Alps has offered guests 300 skiable acres, 17 lifts and three terrain parks for more than 55 years.
- With access to 25 trails and five chair lifts spanning over 130 acres, Mt. Brighton, located in Southeast Michigan, has been a legendary family-friendly winter destination since the 1960s.
- One of the Midwest’s premier destinations for snow sport activities for more than 80 years, Wilmot Mountain, situated in Kenosha Country, Wisconsin, is dedicated to continuously improving guest experience from revamping lifts and restaurants to significant snowmaking enhancements and much more.
“It is an honor to work with Vail Resorts and to represent all three of the Midwest mountains for Vail Resorts,” says David Zapata, CEO and Founder of Zapwater Communications. “Afton Alps, Mt. Brighton and Wilmot Mountain and are unique, world-class skiing destinations, and our team is looking forward to streamlining PR efforts while creating awareness, driving visitation and showcasing how these resorts are truly the places where Epic begins.”
Zapwater’s scope of work includes providing seasonal domestic support, focused on driving awareness and effectively telling the story of the three individual resorts through media relations, influencer relations, partnerships and events.
Zapwater currently represents the following domestic and international destinations: La Paz Baja Sur Tourism Office, Skydeck Chicago, National Tourism Office of Serbia, Greektown Chicago, Tourisme Montréal, Visit Finland, West Town Chicago, Travel Manitoba and Grenada Tourism Authority.